CRUSH Friday Must Do’s!

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“Giles County announced that it has received a $10,000 grant from the Virginia Tourism Corporation (VTC) “Crush Friday Program” grant fund. “Crush Friday” is part of VTC’s ongoing efforts to support U.S. Travel’s “Project: Time Off” initiative, encouraging citizens to utilize unused vacation days. In total, VTC awarded $250,000 to 25 tourism marketing projects across the Commonwealth to help increase visitation and revenue for Virginia’s localities through tourism. More than 155 partners will participate in this cross-state marketing program effort.


“We are thrilled to be supporting U.S. Travel’s Project: Time Off with our brand new Crush Friday campaign. The Crush Friday initiative is an engaging, creative, and collaborative way for Virginia localities to leverage critical marketing dollars to attract more visitors to the Commonwealth, increasing the economic impact of tourism,” said Rita McClenny, president and CEO of Virginia Tourism Corporation. “This program will also help to change the way millennials think about vacation and the importance of time off not only to their quality of life, but quality of work.”


“Giles is the perfect place to take advantage of a Friday off from the workplace. We welcome residents and guests to enjoy the New River Water Trail and all of the activities associated with the water, plus we have the National Forest and hiking, mountain biking, or birding adventures. Taking advantage of the world-class dining and unique lodging properties will make the Crush Friday experience last all weekend, which is also the point. To drive traffic to our tourism assets and businesses. We are excited and honored to be a part of this state-wide initiative,” shares Cora Gnegy, Tourism Marketing Director for Giles County. Giles County Tourism received a $10,000 grant for its Crush Friday project.


American workers left 662 million vacation days on the table last year. Of these workers, the millennial sub-set is the most likely to want to be seen as work martyrs. In an effort to be seen as valuable to the company a work martyr is the most likely to forego taking vacation days. The VTC Crush Friday Program is designed to encourage the millennial work martyr to give vacation a try. VTC and its industry partners aim to change that mindset and show the benefit that even one day of vacation can have. Virginia and Giles offer a call to millennials to take a well-deserved Friday and crush it in Giles.”

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