promo flyer for SWVA blitz 2018


ABINGDON, VA – The Friends of Southwest Virginia announced today the roll-out of a brand-new communications strategy and upcoming plans for a “Southwest Virginia Spring Break Blitz.” The Friends of Southwest Virginia has been undergoing a major reorganization over the past 8 months, since the hiring of Executive Director, Chris Cannon, in June of 2017. The Friends of Southwest Virginia represents 19 counties, four cities, and 54 towns in Southwest Virginia and introduces a different side of Virginia to residents and visitors alike.


“The SWVA Team (Friends of Southwest Virginia and the Southwest Virginia Cultural Heritage Foundation) are hitting the road to visit all 19 counties and four cities of the region over two weeks!” said Chris Cannon, Executive Director for the Southwest Virginia Cultural Heritage Foundation and the Friends of Southwest Virginia. “The Spring Break Blitz will bring each community in Southwest Virginia important updates on tourism, community and economic development initiatives across SWVA coming in 2018 and how they can be better connected to the work of the Friends.”


“The blitz will be the launch a new communications program for Friends focused on connecting communities with the important regional work happening every day through regular in-person meetings, a new website, new email communications, new social media and more!” said Jenna Wagner, PR & Marketing Director for the Southwest Virginia Cultural Heritage Foundation and the Friends of Southwest Virginia. “Check out your community’s stop on the blitz and come for a gathering of Friends!”


The Friends of Southwest Virginia will be in each community on the following dates:

  • Thursday, April 26th
    • Pulaski County / City of Radford {Draper Mercantile – 12:00 PM}
  • Friday, April 27th
    • Giles County {19th Hole at Castle Rock – 9:00 AM}
  • Monday, April 30th
    • Grayson County {Historic 1908 Grayson County Courthouse – 10:00 AM}
    • Patrick County {Stuart Rotary Club – 2:00 PM}
    • City of Galax {Rex Theater – 5:00 PM}
    • City of Norton / Wise County {City of Norton Council Chamber – 5:30 PM}
  • Tuesday, May 1st
    • Lee County / Scott County {Pennington Gap Community Center – 11:00 AM}
    • Franklin County {The Franklin Center – 2:30 PM & 6:00 PM}
    • Bland County {Bland County Library – 3:00 PM}
    • Carroll County {Carroll County Governmental Center – 9:30 AM}
  • Wednesday, May 2nd
    • Floyd County {Hotel Floyd – 9:00 AM}
    • Montgomery County {Holiday Inn Christiansburg Blacksburg – 2:00 PM}
    • Buchanan County {Buchanan County Chamber of Commerce – 3:00 PM}
    • Tazewell County {Painted Peak Brewing – 3:00 PM}
  • Thursday, May 3rd
    • Dickenson County {Clintwood Community Center – 1:00 PM}
    • Smyth County {Wayne C. Henderson School of Appalachian Arts – 2:00 PM}
  • Friday, May 4th
    • Wythe County {Wytheville Meeting Center – 9:30 AM}
    • Russell County {Russell County Government Center – 2:00 PM}
  • Monday, May 7th
    • City of Bristol {Bristol Station Brews & Taproom – 4:00 PM}
  • Friday, May 11th
    • Washington County {Heartwood – 10:00 AM}

For more information and to RSVP for each event, check out the Friends of Southwest Virginia’s Facebook page.




For more information, please contact Jenna Wagner with Friends of Southwest Virginia (276-492-2422).


About Southwest Virginia

Tucked in the mountains of Southwest Virginia is a vibrant culture of music, craft and stunning natural beauty. It’s a region of spectacular views and rich natural resources. Time spent in the region adds up to something much more than a simple getaway. A different side of Virginia. And a great place to visit for a week’s vacation – or to make a home for a lifetime. Authentic. Distinctive. Alive.


About the Southwest Virginia Cultural Heritage Foundation and Friends of Southwest Virginia

The Southwest Virginia Cultural Heritage Foundation is the coordinating body for cultural heritage tourism and economic development efforts fostering Southwest Virginia’s creative economy. Through a supporting non-profit, the Friends of Southwest Virginia, the combined entities help localities, businesses, individuals, artists, nonprofits and entrepreneurs mobilize and succeed.


A multifaceted plan identifies the cultural and natural assets of the region; coordinates initiatives, organizations and venues engaged in cultural and natural heritage toward more efficient operations for all partner organizations; and develops a comprehensive strategy and capital improvements plan to maximize the impact of state investments in this significant restructuring effort.


Key initiatives include:

  • Branding and marketing Southwest Virginia to the world as a distinct culture and destination
  • Developing and sustaining Heartwood: Southwest Virginia’s Artisan Gateway
  • Expanding outdoor recreation development initiatives and marketing throughout the region
  • Planning and implementation of downtown revitalization throughout the region to instill a high quality of life within our communities and promote them to the world for a broad spectrum of economic development opportunities


Follow SWVA

Facebook | Twitter | Instagram | YouTube | Snapchat: southwestva | Website

Share Post