Launch of Southwest Virginia Branding

Launch of Southwest Virginia Branding LAUNCH OF SOUTHWEST VIRGINIA BRANDING WITH SPECIAL COMMUNITY ANNOUNCEMENT BY VIRGINIA TOURISM CORPORATION ABINGDON, VA – According to Todd Christensen, Director of the Southwest Virginia Cultural Heritage Foundation, the efforts to identify Southwest Virginia as unique, national destination began with The Crooked Road in 2003. In 2014, the Foundation launched an initiative, in partnership with the region’s localities...